There was a time—not so long ago—when returning a phone call or message wasn’t optional. It was just good manners. Nowadays, I can call someone (whether it’s important or casual, personal or business), leave a voicemail as instructed… and then? Crickets. Nothing.

Here’s what really stings: some of these same folks can’t get through an in-person conversation without checking their phones or saying, “I’ve got to take this.” It’s like the phone is surgically attached to their face—until you need them, and suddenly, they’re a ghost. That’s not just inconvenient—it feels kinda disrespectful.

I’m not asking for a 30-minute call back. I’m not even asking for a full explanation. A simple text, an emoji thumbs-up or down, even a quick “IGBTY” (“I’ll get back to you”)—these things take literal seconds. Most of us would be totally fine with a reply within 48 hours. That’s fair. That’s adult.

What’s unfortunate is how “getting back to someone” has become optional in both friendships and professional circles. It’s not just rude—it creates unnecessary confusion. Are you mad? Did I do something wrong? Should I stop reaching out altogether? Silence makes room for doubt and resentment where there doesn’t need to be any.

Here’s the bottom line: If you say “communication is everything” but leave people hanging, that hits your integrity more than you think. Sometimes a simple “Not now” or even a “No” is way better than nothing. It’s about respect, reliability, and basic courtesy.

Or, as Elvis said: “Taking care of business in a flash.”

Still love y’all—but we’ve got to do better.